It is unfortunate that in this day and age in the global market place, we find out that the digital presence of many companies is still wanting in so many ways. The Internet is still swarming with poor website designs that are missing the mark in both aspects of the technical and content.

Making matters worse is that clients and developers alike are both contributing continuously to the present outbreak of design delinquency equally. The following are some of the habits and attitudes that both clients and developers have tampered their websites with and made them bad. With their interventions, they had reduced their sites’ qualities out of the ideal that is optimized, functional and interactive, and become a member of the so-called “all-surface-no-substance” sites.

Unrealistic outlook

At the outset, a client’s unrealistic expectations can doom a website to fail even before the design process had started. This fact becomes doubly unfortunate considering the fact that the majority clients have limited knowledge of what a website should be. More importantly, they are unaware of what a functional, intentional website can deliver.

They underestimate the value of going beyond aesthetics with their sites, with the poor assumption that builds success relies solely on an interface that looks appealing. Their current belief is that as long as the site “looks good”, it will float and will effectively extend brand reach, magically attracting millions of interested users and converting them to customers. Website magic does not work this way.

Digital results

Websites deliver favorable digital results by offering an engaging and dynamic user experience. Graphics are certainly critical to the design process. However, in order to optimize success, the site must be able to provide more than compelling graphics. The developer should at least be working in creating a sophisticated infrastructure of both site and SEO functionality. This must be developed and tested before going live. This is the only time when the website magic starts.

Budget expectations

Also playing a major role in launching an inferior website is the client’s own budget expectations. When promoting your brand, it is vital to remember that you ultimately get what you pay for. Brisbane website design that are intuitive are effective, although it is complicated. However, the returns are well worth the investment you paid for. When clients trust their developer’s insight, talent and experience, the final design does not only look great, it can also achieve all the other critical online marketing goals.

Marketing features as “extras”

Developers also contribute to the downgrading of quality of so many online sites these days.

They contribute to these poorly-designed, ineffective sites plaguing the online industry. The beginning is the inauspicious treatment of must-have digital features. Some lazy developers treat these important features as “extras” when offering site packages to clients.

Industry standards

For developers, upping the game of creating a site’s design means more than the industry standards. There will be no more static-one-dimensional tactics that makes a site looking more like a PowerPoint presentation. To move forward, you need to refuse to work on a design that is not multi-dimensional and fully functional. Every project should have all the necessary marketing functions to raise the experience of both owners and users.

Clients can be insistent but they can always be enlightened on the many benefits of a highly-functioning website. If they insist on a cheap and crummy website, you always have the right not to accept the shabby project. It can be attributed to you in later years and help you lose your future clients.

Website features

For both developers and clients alike, the following is a list of actionable standards that can be put together in creating that functional, professional and attractive site design everyone wants. All of these are non-negotiable and had been proven to help raise your SERP (search engine result pages) and the user’s experience.

Fast loading

Nobody wants to wait for your site to load. You can all design sites that can be prompt at their loading times for all users on all devices. (This includes even those with slower Internet connections.) Use Pingdom or Pagespeed Insights to check on your website speed and see how you can improve the speed even faster.

Mobile ready

Everyone these days uses smart devices all day long. You can create an engaging mobile-friendly designs that your audience can access wherever and whenever they want.

Tracking enabled

In online business, analytics matter. It is the best way to check on your website whether it is actually doing its job. The final design should also include functionality. This is to gauge key indicators like traffic, goals and conversions.

SEO savvy

As had always been, never underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers.For the search engines, always include the all-important on-page SEO tags and elements, including schema and XML sitemaps.

Enabled CMS

Consistently publishing fresh, original content not only captivates the audience, it can also deliver invaluable, long-term digital marketing momentum. You can include a back-end Content Management System in the design. This helps clients to post and edit content as needed.

Optimized conversion

Implement tools to create campaign landing pages into your design. These designated pages can keep the readers moving through the site. You can direct them to schedule an appointment, request a product demonstration and even make a purchase.

Email marketing

This strategy is still around and is still a highly effective feature. A site’s email capture forms should be synchronized with the client’s marketing system for seamless access and connection.

Social media

The power of social media should not be underestimated and never miss an opportunity to leverage its power. Integrate all relevant social media platforms within your design. Your brand’s reach is instantly broadened if you allow users to quickly access social media pages. It helps increase visibility and traffic.

Strong security

It is important not to compromise on-site security. Every design needs to include fundamental security and privacy protocols. This includes basic security checks which will help protect the client and user data.

Implementing standards

To get your winning design, the focus is always towards simple, functional and forward-looking designs. Implementing these standards can have a significant impact on the way online business is done. It can also help connect with potential online customers for an optimal ROI with every user engagement with your website.

Rather, 2018 will focus on a shift towards simple, functional, and futuristic designs. Implementing these (relatively painless) standards as a non-negotiable design baseline can have a significant impact on the way we do business and connect with potential customers online for optimal ROI with every user engagement.